Gary Szenderski is an author, speaker, teacher, professional leadership coach, and branding specialist, internationally acclaimed as an expert on the subject. He specializes in helping people and organizations to navigate change and frequently speaks and writes about emerging brands, personal branding, and companies in transition. Gary is an award-winning writer, often quoted marketing expert and recipient of the Distinguished Instructor Award from the University of California in Irvine where he has been teaching marketing and branding since 2003. He currently resides in Southern California and welcomes your comments. For more information on Gary and his other books, check Amazon, or go to www.szenzone.com. You can email Gary at [email protected].